European Statistics

Direct selling is a large and growing sector within the non-store retail trade in Europe. Direct sales volume shows a constant growth over the last five years. Over 6 million people are engaged in direct selling in European Union, a figure that goes up over 14 million for the whole European continent. Direct selling companies offer in Europe permanent employment to over 25,000 people and 76% of the products they sell are manufactured in Europe. 

The following figures were collected in cooperation with the World Federation of Direct Selling Association.

European 2016 Statistical report DOWNLOAD


Previous European Statistical Reports

  • European 2015 Statistical report DOWNLOAD
  • European 2014 Statistical report (restated)DOWNLOAD
  • European 2013 Statistical report DOWNLOAD
  • European 2012 Statistical report DOWNLOAD







Global Statistical report



    Seldia Supports


    The Women Entrepreneurship Platform is a not-for-profit organisation founded by Seldia in 2013 with the objective of raising awareness about the barriers preventing women from taking the entrepreneurial path and creating their own business.

    For more information click here.