Direct Selling: combining a
unique customer experience
with empowering entrepreneurs
We’d like to share with you a few words from Seldia’s President, Beatrice Nelson-Beer.
On 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia. She succeeds to Philippe Jacquelinet, CEO of the French clothing company ‘Captain Tortue’, who brilliantly served for two terms.
Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness. The first European Codes of Ethics were adopted in 1995.
In May 2021, The Seldia General Assembly adopted a revised version of the European Codes of Conduct for Direct Selling, and a Guide on disclosure and recognisability of the commercial nature of direct selling social media content.
The Guide builds on existing guidance available from enforcement authorities and advertising standards self-regulatory organisations, in Europe and beyond, while aiming to address the specificities of the direct selling on social media.
European Direct Selling associations will have until 31 December 2021 to transpose the new codes provisions locally. Companies will have until 30 June 2022 to reflect the European and national changes in their material and practice.
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Once again, thank you for joining us in person and online on 10 & 11 May 2022! We are pleased to share with you a short message from @SeldiaEU’s President, Beatrice Nelson-Beer. Follow us to keep informed of our activities. #EuropeanDSC22 https://t.co/61UMT1IvuP
Empowering consumers and ensuring a high level of consumer protection are among the key objectives of EU Consumer Policy.
The free movement of goods, services, persons and capital, as well as freedom of establishment across the EU, are paramount for European economic integration that further establishes the Internal Market.
In a highly digitalized world, the Digital Single Market pillars ensure that the people and businesses of the EU are interconnected and trust the online space.
The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine. On 10 and 11 May, Seldia hosted the 8th European Direct Selling Conference in Brussels under the theme of “Infinite evolution”. After a two-year hiatus due to the pa ...
DOWNLOADOn 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia. She succeeds to Philippe Jacquelinet, CEO of the French clothing company ‘Captain Tortue’, who brilliantly ...
DOWNLOADWe are thrilled to announce the appointment of Laure Alexandre as Executive Director of Seldia! ...
DOWNLOADProfessor Evelyne Terryn, professor of commercial and consumer law at KU Leuven is the new Chairwoman of the European Code Administrator (Seldia Ethics Committee), the body that oversees the application of the European Code of Conduct. ...
DOWNLOADAs we continue to monitor closely the Covid-19 situation in Europe and globally, we wish to express our empathy and solidarity to everyone affected by the pandemic. In these troubling times, it is important to stay alert and act preemptively, as we believe it is everyone’s responsibility to care f ...
DOWNLOADWe are pleased to introduce you to Philippe Jacquelinet, the new Seldia Chairman elected by the General Assembly on 21st of June 2019 ...
DOWNLOADWomen, entrepreneurship and inclusivity: New independent market study shows that Direct Selling is supporting inclusive, flexible business opportunities for millions of Europeans. ...
DOWNLOADThe 7th Direct Selling conference took place in Brussels, 16 & 17 October 2018. More than 200 entrepreneurs, executives, policy makers and economists celebrated the event dedicated to celebrating the Anniversary of the Seldia organisation, which has represented the industry in Brussels for 50 ye ...
DOWNLOADDIRECT SELLING CONTINUES TO SHOW SUSTAINED GROWTH IN EUROPE Another successful year for direct selling with strong sales in wellness and cosmetics ...
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Four key recommendations from the European Direct Selling Industry for the European Union institutions ...
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Direct selling: a business model that supports female entrepreneurship & inclusiveness. ...
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Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner, either where products are demonstrated to an individual, or to a group or ...
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This is the summary of the key principles of the Direct Selling Code protecting the Consumer and Direct Seller. The Code is a measure of self-regulation as developed by Seldia which all Seldia members are obliged to follow. ...
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The Codes of Conduct for Direct Selling are regularly updated to reflect evolution in the market place. The first European Codes of Ethics were adopted in 1995.The latest update was concluded in May 2021. European Direct Selling Associations have until 31 December 2021 to transpose the revised prov ...
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