About Direct Selling

Direct selling is the oldest form of retail in the world and refers to selling products directly to consumers, away from permanent business premises. The recipe for success? Trust in freedom and human relations.

Facts and Figures

The volume of direct sales has been constantly growing over the last five years in the EU. Even during the COVID pandemic, direct selling has shown to be adaptive and resilient.

2023 Ipsos Survey on Direct Sellers

SELDIA, in collaboration with Direct Selling Europe (DSE), contracted Ipsos to carry out an online survey of European Direct Sellers in Spring 2023.

Direct Selling Is...

#DirectSellingIs is an awareness campaign powered by Seldia, to share real Direct Selling experiences.

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